What is a Hotel Sales Funnel?
A hotel sales funnel is a marketing strategy that serves to attract new leads and convert them into customers. It explores the marketplace to identify prospective guests and engages with them to convert them into actual bookers.
6 Pain Points of a Hotel Sales Funnel: How to Solve Them With an Integrated Point-Of-Sale System
You don’t know your customers
Your sales process will be prolonged without completely understanding your customers. Concentrating on your guests’ needs and fully understanding their pain points makes the difference between a sales process that closes deals frequently versus a sales process that doesn’t. Guests are expecting more personalised and custom-tailored experiences every day. A powerful POS system can also help you build a better relationship with your guests it can store and manage guest data, including preferences and contact information. This can be used to create personalised guest experiences and offer targeted promotions and loyalty programs.
A robust booking software allows guests to select their purpose of stay as corporate, business, or leisure. This will enable you to create targeted pricing strategies, personalised guest experiences, and marketing messaging based on your guest persona.
Wasting time on repetitive tasks
Nothing will slow down your sales cycle like spending time on routine, repetitive tasks. Automate your upselling duties with RaccoonUpsell. Your hotel staff won’t ever have to spend time upselling to guests ever again. Combine the convenience of online check-in and RaccoonUpsell and increase your average daily rate (ADR) by 15% on average. All you have to do is set it up, sit back, and watch your revenue grow.
You can also automate your front desk administration and control your back office operations with a powerful PMS and save up to four hours of your valuable time. You can access all the tools you need to cut costs, optimise your automated processes at your fingertips, from online check-in and real-time reports to billing and payments.
Streamline your payment process with a POS machine
A POS machine can fast-track transaction times. It is designed to be fast and efficient. It also supports multiple payment methods, including credit cards, mobile payments, and cash, so customers have more options to pay quickly and easily.
Manage your inventory
Manage your inventory with the myStock Inventory Management feature that lets you easily track inventory levels, set up automatic reorder points, receive alerts when stock levels are low, and carry out remote stock takes. This feature helps you avoid stockouts, reduce waste, and ensures that you always have your customers’ desired products.
Lack of marketing
60% of businesses in the hospitality industry do not make it past the first year, and 80% go under in five years, which is 10% above the normal business failure rate. There are a number of reasons for this, including having a lack of capital to invest in marketing.
Marketing does not have to cost you an arm and a leg. You can easily plug into 200+ powerful sales channels and start selling your rooms with zero added commission with one of the fastest channel managers in the world.
You have a flawed payment process
According to an article by Hospitality Technology, 45% of travellers report challenges paying at hotels, with a third unable to use their preferred payment method. Outdated payment approaches are challenging the hospitality industry’s efforts to deliver an excellent guest experience, leading to negative guest reviews.
With a powerful POS system, properties can simplify the billing and payment process because the system is designed to be fast and efficient, so it can help reduce transaction times. The system can also be integrated with multiple payment methods, including credit cards, mobile payments, and cash, so customers have more options to pay quickly and easily. This seamless integration allows for one bill to be paid by the guest at checkout.
When you integrate TallOder’s POS with RoomRaccoon’s HMS, you can have access to a wide variety of online payment providers, including:
A functional hotel sales funnel can boost your bookings and increase your revenue. That’s why it is important for you to ensure that yours operates optimally. Integrate RoomRaccoon’s hotel management system with TallOrder POS and get the tools that you need to increase your traffic and convert the lookers into bookers and, ultimately, to returning guests.
Boost your bookings and increase your revenue by integrating RoomRaccoon’s hotel management system with TallOrder POS.
Can All POS be changed to poin of sale and linked like RoomRaccoons links
We use the word POS instead of point of sale because POS is the main keyword. It will help our article rank higher and become visible in search engines.